finally, 4 kind of products are basically on our list.
there they are.
1# standard bank $150
- info: the Standard Chatered Bank is planning of launching the 1st $150 banknote in world to celebrate its 150 years anniversary.
reason:
- Standard will only issue the note in hk.
- lots of coin and notes collectors around the world.
- risk assessment:
- Standard claimed that the earned money will be donated to charity. for this sake, they almost double the value of the note. each single pack(note + package) will cost $280. In this way, the possibility of losing money also increased.
- we may be not able to buy one. at this moment, we don't know the public's attitude. supposing that they are passionate toward the anniversary note, we will facing the situation of waiting in a long line in the bank.
- some of the collectors collect coins and notes while travelling to other countries
- we should got enough credit to make the customer when trying to sell this online.
- shipment and package could be very very careful (they can't be folded and get crease)
- target customers: enthusiastic collectors outside hk and in hk
2# gifts by mcdonalds or cocacola
- info: freshest promotion gift by cocacola or some classic toys by Mcdonalds
- reason:
- the Cocacola and Mcdonalds has set their brand image and identity for a rather long time. the promotion gifts, one way to enhance the branding and to reach for more audience, has cultivated a collection community now. see the http://coca-cola.cokefans.com/forum-1-1.html，you can realize what a market it is.
- the fact is that, both Eva and I are the fans of collecting toys from the Mcdonalds. we have got some of them. or maybe too many of them.
- there is a set, 3 gift by coca cola, recently being on promotion.
- risk assessment:
- even though we think that we know there are guys who are so deadly in collecting the gifts, we can't tell how much will the price they find acceptable.
- it will be far more interesting to take the toy by one's own shopping or dinning.
- target customers:
desperate collectors
3# China's 60th anniversary special issue stamp
- info: hong kong has got their own edition of the special issue stamp, including stamps, first-day covers, presentation pack.
- reason:
- the 60th anniversary is a important day. In chinese tradition philosophy, every anniversary end with "0" and "5", means "50","80" ,"95" and so on, should be celebrated as an unusual one.
- hong kong has got 8 districts, while each of them has unique postmark. therefore, a full set of first day cover will be eight.
- collectors over the world.
- risk assessment:
- who knows the collectors around world will be interested in this issue of stamp or not.
- we may not be able to get one(if too many people want to buy it)
- shipment and packaging should be very very careful again(not acceptable for stamps to get crease and folded, that matters the quality of stamp)
- target customers:
stamp collectors outside hk
4#cosmetic
- info:
some special brands of cosmetics
- reason:
- cosmetics are nowadays the must-have objects for women around the world.( and the market of men is growing rapidly too.) the kinds of cosmetics varies from day cream to night cream, from shampoo to polisher. every inch of skin should be and will be taken care of. Being beauty is not only about appearance, pyschologically say, it is something about confidence as well.
- according to statistics(which i can't remember the source), cosmetics is one of the must-buy objects for tourists in hk.
- for the sake of tax and policies, the prices of some brands is conspicuously low than they are of in other coutries. As I have shopped in Beijing, I can tell the difference.
- risk assessment:
- the shipment could be very costing(for the weight)
- should work on the tax policies in hk
- lots of competitors
- target customers:
anyone who care about their wallet and their appearance.
Media we will use: internet
Website we will attach to:
Ebay(which we believe will be a great platform for international internet auction)
notes: risk goes along with interest! we know that!
Which is the most promised one?
---by eva dong
